FROM PLANNING TO CONSTRUCTION

ABC Websites

Let’s talk about the process.

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Phone Consultation

Let’s start right from the beginning by outlining the core model of your business, and any pain points.

Help us hit the mark!

What does you business actually do? Tell us all about it! (who you are, what you do, how long you’ve been around and anything else you can think of!)

What do you want your site to accomplish? (I.e. Get more inbound leads / quote requests / phone enquiries? Increase brand awareness? Educate your audience? Encourage sales? Collect email addresses and build a list? Encourage onsite or social media interaction?

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Marketing Planning

So you need to hit a wider more targeted audience? Let’s explore how to do that and develop a plan of action.

What are the key selling points about your business that make it unique from all the others? Examples could include:

  • Being the cheapest.
  • Having awesome customer service. 
  • An amazing guarantee or returns policy. Tip: Think Zappos and their 12-month shoe return policy!
  • Being the exclusive supplier of a product in a certain area.
  • Supplying the best quality product around.
  • Fast or Free delivery.
  • Offering unique add-on packages no one else can.

Who are your competitors?

What websites do you like and why? Please provide us with at least 3 examples.

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Troubleshooting

It’s time to look at the pain points of your business and craft a method of relieving those issues efficiently.

Do you have a website already? If so, then:

  • When did you get this site?
  • Do you find it easy to use and edit?
  • What CMS (Content Management System) does it use (if any)?
  • What do you like about it?
  • What DON’T you like about it?
  • How many inbound leads are you currently getting from it? 
  • Is it giving you the results you want to see?
  • Have you got Google Analytics setup? If so, can you generate a report for us so we can see what’s working and what’s not?
  • What would you like to see carry over to the new site?

Who are your competitors?

What websites do you like and why? Please provide us with at least 3 examples\

Who exactly are your customers and what are their pains? (We want to know their “Pains”, so we know what to “Promise” and determine how we can best offer them “Proof”!)

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Tools

Closing the deal can be troublesome, so let’s outline some core principles for closing leads both cold and warm.

What features do you want your website to have?

  • A shopping cart?
  • Social media implementation?
  • Email collection and email marketing capability?
  • Auto-responders for nurturing?
  • A blog or news feed?
  • Photo galleries?
  • Onsite videos?
  • A slider banner?
  • A mobile site?
  • A responsive site?
  • A blog or news page?
  • The ability for people to leave comments?
  • A quick contact form, quote request or booking form?

How will you record your results?

Do you have a style guide or any existing collateral? (Logos, brochures, old websites, posters and web banners)

If not, would you like us to design one for you?

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We’d love To Hear From You!

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